Inside Thegoldenmoon.com - What We Can Do For You
Your travel business may be using archaic practices
Because of its very nature, the relentlessness of change, technology, and the law, short term rental businesses will eventually fail. Whether you run a holiday home, hotel, apartment or even just a spare room, it is vital that you understand the environment, technology, and regular shifts that happen across this industry. There is equally a need to ask oneself if, and to what extent, our businesses are affected by each of these. This is not just another strategy presentation. To not follow some of the most basic advice could lead to failure of your travel rental business much faster than might otherwise be expected.
Part One: Your travel business may already be archaic, do this to stop the slide
Part Two: Understanding and adapting to changes
Part Three: Why you should embrace, not ignore, future trends in the travel industry
Part Four: What Does This Mean For You and Your Travel Business?
Part One: Your travel business may already be archaic, do this to stop the slide
No business can or will last forever; it is a law of industry that all businesses and products will eventually die. It is not so obvious in the travel industry, although some businesses that do not die suffer losses from which they will never recover.
The death or critical loss of a business can be for any of the following three reasons:
- A change of pace that the business is unable to maintain
- Advances in technology
- Changes in the law or regulation
As it is the nature of products to eventually die (and this is no different in the travel industry), we are left with one question. How can we survive and continue making it a profitable business? Businesses can expect trade to be like a rollercoaster, but the key factor is to make it a long and favourable rollercoaster.
Picture 1. Product life circle is a “good roller coaster”
This image is a typical representation of a product life cycle. There are several phases, notably the birth of the product, the growth phase, and then towards the end, the survival phase. This is where the business must focus on how to stay relevant.
To put it another way, businesses must make this stage work, to continue to grow, and then remain relevant with all the changes mentioned above. We do this by providing guests with a reason to continue using our business in the travel industry rather than somebody else’s.
You may have plenty of guests, lots of money coming in, and plenty of capital – millions even. However, remember that even successful businesses eventually fail, and none are so vulnerable today than those operating in the travel industry. After spending such a long time hoping for a business to work, and then when it begins turning a reasonable profit, we wonder what would happen if it failed. It is a large investment, both in terms of time and money, and the idea that it might one day all disappear is a worry.
Most people turn to books on travel marketing, they search the web for advice such as blog posts on how it should all work. It’s easy to then feel that all your problems will soon be in the past. But this is more like going through your start-up phase all over again. You may take the advice “get busy living or get busy dying” but it doesn’t help you understand how to survive. The reality is that very little of this literature helps you understand or identify existential threats.
Andy Grove, founder of Intel once said: “Any degree of success will breed complacency. Any degree of complacency will breed failure. Therefore, only the paranoid
You may like your business as it is today, but the model you have for today is likely already out of date or likely to be so soon. Documented industry changes, page updates, live news, it’s already history. You should be more concerned about the future rather than the present, that soon there will be a better and faster way for guests to engage and achieve their travel aims – one that may not involve your business as it is today.
There will be a time when you feel on solid ground. You may experience some uncertainty here and there, and the ever-present threat of competition and industry change. You will tell yourself that it’s all in hand, that you’re good at listening and adapting. Then you start to realise that change is coming, and you react to those changes. However, it’s usually already too late. The ground beneath your feet is gone; the worst-case scenario is that you don’t feel or see it. You may feel that when your best month is here – almost universally, this is August – a time when you expect everything to go smoothly, and then oops! Suddenly you have no bookings for that month that you previously relied on. You haven’t noticed the unseen changes going on around you and when you notice and start to react to those changes, it is already too late.
So many previously successful businesses have ceased trading, quite literally asleep at the cash register and unaware of new threats as their businesses failed around them.
- com ceased trading in 2018 without explanation. They were previously worth €90 million
- com ceased trading after Berlin began prohibiting short-term rentals in the city. They were famous for a (then) innovative instant booking system
- In London, Airbnb introduced a three-month cap on all listings for anyone wishing to rent an entire property. Short-let hosts are not permitted to rent out for more than three months per year
- In Japan- a change in the law introduced a similar three-month cap on short-term rentals. This forced many hosts out of the travel accommodation industry
Even when times appear good, it can all change in a moment and a profitable business disappears.
It is an old story in how it plays out. “At first you’ll ignore them. Then you’ll laugh at them. Then you’ll fight them, and then they will win.” Most people tend to hold this attitude when they encounter new things. By the time they realise there is a problem, it is almost too late and there is no turning back. Is that familiar to you?
Part Two: Understanding and adapting to changes
The best recent example of what it means for the travel industry is the battle between Airbnb and the hotel sector. Just ten years ago, there was no market for spare rooms and local hosts; nobody cared, least of all hoteliers. Now, Airbnb controls 20% of the holiday rental market and have also expanded into holiday apartments, vacation rentals, and boutique hotels market. It wasn’t obvious at first that this market could be bad for
An important quote here “No platform is in the centre of
Let’s look back at the product circle. Any successful business in the travel industry didn’t come
The basic needs of guests don’t alter even when the environment changes around them. What we need to do in our lives rarely actually change. But the ways in which we do it will always change. If for instance, you’re going to Greece, in the old days you’d have to visit many websites to see all the different categories of properties, hotels, hosts or apartments. Then to compare prices, choosing, reading suggestions on what is “best for you”. Today, with Thegoldenmoon.com, you can do all of this from one place. The need doesn’t change but the ways you do it will always change.
Staying relevant in the travel industry means using the OODA loop. This is Observe, Orient, Decide, and Act. If you operate the OODA loop fast enough, you will find it easier to remain relevant in the industry and retain your strong position. Slow down, and trouble may be coming your way.
Picture 2: How to adapt
If you use a fast OODA, you will adapt to anything the industry throws something new in your direction. Whether that is a change in
But if you fail to
Part Three: why you should embrace, not ignore, future trends in the travel industry
In the last section, we asked if your travel business improves the guest experience- is it faster, better, or otherwise easier for them to take a holiday? Looking back at the holiday business of the past, it’s easy to find its most difficult times. There were times we had to decide something without the luxury of being able to affect what would happen in the future. Whether we like it or not, such decisions affect many people and have wider consequences.
Let’s go back to what happened between Booking.com and Airbnb.
- com is an online platform for booking accommodation. It includes hotels, holiday homes, hostels and much more.
- Airbnb then entered the market, offering local hosts offering up spare rooms. Later, they added holiday homes and apartments to their
stock, and boutique hotels
The range of property available to each platform is limited by the site’s mission and position, the proposition in their value to the market, and to a lesser extent, to their marketing outreach.
Despite their overlap in some property categories, some categories are considered a core service to the model. Both businesses have cut a piece of the market and are protecting against the other entering that area. The battle between the two companies is far less about market
Picture 3: New vs old methods of booking vacation accommodation
This is very much Thegoldnemoon.com-like notion because, when we are talking about how we can explain what The Golden Moon does, this diagram here does a great job. It explained that on the left was the world before us. It shows a slow world with all these different products and the dream was that guests would spend the bulk of their time searching among them for different categories, compare them, de-segmenting and choosing. The rest of the time they will spend looking for a better price on another 4- 5 products like Agoda, TripAdvisor, and Trivago. Of course, that doesn’t happen because they have better things to do. We position Thegoldenmoon.com as the antidote to that method.
- The problem is that there is no booking platform that includes all accommodation categories. Airbnb
do not include all hotels just the boutiques; Booking.com does not include those local hosts who rent spare rooms. - The Golden Moon is not alone in noticing this. Small hotels and hostels have also noticed it. Thus, they abandoned advertising of their whole hotel and start advertising by room on Airbnb.
- This allowed them to overcome the limitations of the current booking platforms such as accommodation categories being over-fragmented across many different platforms.
- The problem led to creating com that removed the accommodation categories boundaries on its platform, allowed to advertise them all and is
all-in-one solution to the problem.
Part Four: What Does This Mean For You and Your Travel Business?
Well, there are a few questions you need to ask of yourself and of your business:
- Will incorporating different accommodation categories on a single platform improve your guest’s booking experience, making it easier, better or faster?
- Is the ease of using a centralised system better than the benefits of a single purpose platform with fewer categories or price range? If it is, you should really consider the implications
- Do guests leave your listing and immediately recommence the same search on another platform, for
example to compare prices? Is there any additional work involved? If so, there is definitely a platform that reconnects all categories, best prices, and choice. If your listing is not on there- you will be in trouble. - Similarly, do you find that guests tend to jump between platforms to examine all their choices? Will a search of hotels and local hosts typically involve having multiple open tabs, or is there a method to search through all categories to make a booking?
Does Thegoldenmoon.com make it better, faster or easier for your guests to make their bookings? There is a good chance the answer is yes, and you will need to meet them there if your travel business is to survive most current and future changes.
Source:
https://www.thegoldenmoon.com/blog/what-we-can-do-for-you/
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Struggling for a slice of cake
“… By creating the best possible environment for hosts to flourish we allow them to concentrate on serving the end consumer to the best of their ability. Come, bring your best offer, and let the guests decide what they want to book… “.
Ruslans Kovalovs, Managing Director @thegoldenmoon.com
If you are reading this, there is a good chance these statements are familiar: “There are a lot of hotels that aren’t right for Airbnb, and probably never will be.” “Focusing on just boutique and bed and breakfasts ensures that the company [Airbnb] stays true to its vision”. On the other hand: “Boutique hotels beware: the hotel industry gets a new frenemy [meaning Airbnb]”. “The hotel industry takes Airbnb as a threat and is prepared to take action against it”. Fairly bold statements, making it clear that for some reason, there is a massive effort to keep hotels and local hosts disconnected.
Struggling for a slice of cake
Commercial wars are designed to protect a business’ market share and prevent competitors from acquiring some of it. They protect interests, create boundaries, and aim to bring more control and power over a market share. This is what they are designed to do. It’s nothing personal, but why should a business’ or market’s wars, vision or ambitions prevent your business from developing?
It is time to move on
Regardless of what epithets are used to describe Airbnb, it is a great business that provides many an opportunity to travel more, a chance for others to become entrepreneurs, own a little business, and one which has brought a sense of adventure and hope for a future. In a sense, it has brought more justice into society by spreading profits between the rich and not so rich more equally. Apparently, not everybody likes this. Nevertheless, the travel industry must now deal with the reality that Airbnb is here to stay. So, it is time to adapt to the new reality.
Benefits of misfortune
Do not let your business become a hostage to someone’s war or vision. It is undeniable that local hosts benefit from a wider audience of hotels guests when provided with the opportunity. Hotels will also benefit in that they can reach a previously unreachable market of local hosts’ guests by advertising along with their listing. In fact, some already do so. Now, with Thegoldenmoon.com, both markets can do so openly without accusing each other of “overstretching their roots”, being “misguiding” or hurting feelings. TheGM permits hotels, local hosts and all other property owners showcase on one platform. That’s the beauty of it.
While some create boundaries- others remove them
There are 80 categories of properties in the list making TheGM the largest provider of accommodation categories under one brand name. “In fact, we include them all. By creating the best possible environment for hosts to flourish we allow them to concentrate on serving the end consumer to the best of their ability. Come, bring your best offer, and let the guests decide what they want to book”, says Ruslans Kovalovs, the Managing Director at TheGM. “…At TheGM, local hosts are just another category of accommodation providers. Claiming they represent a threat for hotels is no different from stating that site caravans are deadly weapons of hotels’ detractors. Do not allow your property or hotel to be limited by this short-sighted approach…”.
“…Guests do not care about a business’ vision and ambitions. With plenty of choices, demanding everything right here and right now, this type of guests is already here. Does your business have an answer? I suspect nobody expects that guests will wait until the business has made the right decision…”.
Right here right now
Do not forget that guests are the most important variable to your business. Without them, you wouldn’t have a business. They are not prepared to tolerate limitations. Guests do not care about a business’ vision and ambitions. He continues: “With plenty of choices, demanding everything right here and right now, this type of guests is already here. Does your business have an answer? I suspect nobody expects that guests will wait until the business has made the right decision”. Thus, while the big boys fight for a slice of cake, make sure yours is on the right side. Apart from a business’s reasons, vision or ambitions, there is nothing to prevent your AirB&B, hotel, or any other type of property from advertising together.
Thegoldenmoon’s Super Offer
The first few who recognise the opportunity that Thegoldenmoon.com presents will gain competitive advantage. TheGM has an attractive offer for the early adopters: the first registered listings will pay nothing for using the platform for 5 years. It might well address another problem with paying enormous fees to current well-known booking platforms. So, make sure you are among those grabbing the best seats.
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Hotel-AirB＆BのR-evolutionに参加する
あなたがこれを読んでいるならば、あなたがこの種の声明に精通している可能性が高いです。「Airbnbにはふさわしくない、そしてたぶん決してないであろう多くのホテルがあります。」ベッド＆ブレックファーストは、「Airbnbを意味する」という会社が「そのビジョンに忠実であり続ける」ことを保証します。
しかし、その一方で、これもまた、「ブティックホテルは気をつけて：ホテル業界は新たな熱狂を感じています」という鐘を鳴らすでしょう。 「ホテル業界はAirbnbを脅威としており、それに対して行動を起こす用意ができています。」これらは大胆な声明です。理由がどうであれ、ホテルと地元の宿泊者は必ず別の場所に置かれなければならない、という幻想は残されていません。
ケーキのスライスのための闘争
そのような商業的な姿勢はあまりにも一般的です。ビジネスの世界では、メルセデスとBMWの広告キャンペーン、またはスターバックスとマクドナルドの間の友好的な対立のように、スパッツはよく巧みでユーモラスです。しかし、時には事態が悪化すると、企業は市場シェアを保護し、新参者の侵入を阻止したいと願っています。保護された利益が境界を作り出し、支配を取り戻し、市場に対する権力を主張します。それが彼らがするべきことです。しかし、なぜ他の人の野心があなたのビジネスの成功を邪魔するのでしょうか。
次に進む時間です
しかし、Airbnbを見れば、それは素晴らしい事業です。多くの人にもっと旅行する機会を与えています。起業家になって自分のビジネスを経営する機会を他の人に与えています。ある意味では、それは冒険心を賃貸事業と利益の再分配に持ち帰ったので、弱者は足を伸ばすことができます。 Airbnbはここに滞在します。そうであろうとなかろうと、あなたはそれに対処しなければならないのです。
不幸の恩恵
しかし、Airbnbがうまくいっているからといって、自分のビジネスが他人の戦争の犠牲者になることを許可するべきではありません。地元のホストが安定したホテルの潜在的なゲストにアクセスできれば、地元のホストがより幅広いオーディエンスから利益を得ることを否定することはできません。同様に、ホテルは、そのようなプロバイダーと並んで広告を出すことができれば、以前はアクセスできない地元のホストの習慣の市場に到達することができます。実際には、すでにそれを実行している人もいます。現在、Thegoldenmoon.comの出現により、どちらも自分のルーツを見失ったり、他人の顧客を密かにしようとしたりすることなく非公式に行うことができます。覚えておいて、ゴールデンムーンの設定はホテル、地元のホストと他のすべての財産所有者が一つのプラットフォームで彼らの財産を披露することを可能にします。それがその美しさです。
いくつかは境界を作成しますが、他は境界を削除します
Thegoldenmoon.comは、80の不動産カテゴリーをリストに含め、1つのブランド名で最大の宿泊施設カテゴリーのプロバイダーです。マネージングディレクターのRuslans Kovalovs氏は次のように述べています。ホストが繁栄するための最良の環境を作成することで、エンドユーザーにサービスを提供することで、ホストが重要なことに集中できるようになります。彼は続けます。「Thegoldenmoon.comでは、ローカルホストは単なる宿泊施設プロバイダーのカテゴリーです。地元のホストがホテルに脅威を与えると主張することは、キャラバンがそのサイトを通して借りると高級ホテルの習慣を損なうと主張するのと同じくらいばかげている。あなたの財産やホテルの可能性がこの近視眼によって制限されるのを許さないでください。」
いまここで
見込み客を脇に連れて行かないことを忘れないでください。彼らはホテルや地元のホストのビジョンや野心についてはほとんど気にせず、単に自分に合った宿泊施設を見つけたいと思っています。 Ruslans氏は続けます。「たくさんの選択肢があり、ここですべてを要求するタイプのゲストは、すでにここにあります。あなたのビジネスはそれに応えていますか？私はこの市場で誰もあなたが正しい決断をするまでゲストが待つことを期待していないと思います。」
大きな男の子がケーキの切れ端のために戦っている間、あなたもあなたの作品を手に入れるように自分自身を調整することを忘れないでください。 AirB＆B、ホテル、またはその他の種類の物件がそのために一緒に宣伝されるべきではない理由はありません。
Thegoldnemoonのスーパーオファーをぜひご利用ください
機会を最初に認識した人は、少なくとも短期的には、競争上の優位性から利益を得ます。ゴールデンムーンはそのような先駆者のための非常に魅力的な申し出をします：あなたがそのプラットホームに登録する最初のひとりであるならば、あなたは5年間それを使うために何も払わないでしょう。既存の予約プラットフォームで支払う料金を節約できることを考えてください。あなたは家の中で最高の席をつかんだラッキーな人の一人ですか？
ホスピタリティ業界の動向、ホスピタリティビジネスへの影響、および対処方法に関するさらに無料の記事を受け取るために購読してください。あなたの考えを私たちやあなたの同僚と共有して、彼らの考えを見てください。彼らが正しいかどうかを証明するかどうか - あなたは常に戻ってくる場所を知っているでしょう。
俺たちと一緒に仕事しようよ
私たちはThegoldenmoon.com、観光アコモデーションの予約を専門とするオンラインプラットフォームです。 Thegoldenmoon.comはAirBnBs, ホテル、ホリデーホームズを含む1つの場所にすべてのタイプのホテルを含むという主な違いはありますが、Airbnb.com、Booking.com、Homeaway.comなどの他のオンラインウェブサイトと同様に機能します、サービスアパートメント、ホステル、城、その他何でも！これにより、80種類の物件が1つのプラットフォームにまとめられ、世界で最も幅広い選択肢が提供されています。
このレベルの選択を提供することは私たちの主な競争上の優位性の1つですが、そのような大規模なホストのデータベースを作成することは大きな課題を課す可能性があります。このような大規模でデータベースを作成することは、時間とリソースを消費するだけでなく複雑です。これは、この莫大な仕事を複数の当事者に分散させる場所です。私たちの見解では、すべての関係者にとって有益な最善の戦略です。
さまざまな国でホストベースを作成するには、現地のビジネスに関する知識、文化の違い、そして多くの場合は政治的および経済的要因に関する知識が必要です。これは、この地域の環境からやってきて、その詳細に精通している人よりもうまくいくことはできません。この知識はブランドの地元での好ましさをかなり高め、地元企業とのやり取りを容易にし、顧客の関与を増やすことができます。
これを行うことの利益は、貢献レベル、関与、最初の合意、およびその他のいくつかの要因に基づいて、両者間で均等に分割されるべきです。利益を平等に共有することは、純粋に短期的な利益のために誰かを切り倒すのではなく、長期的に有利なシナリオを生み出すことになると考えています。そして、これこそが「TheGMのパートナーシッププログラム」の発想です。
このことを念頭に置いて、私たちは現在、152カ国の個人がTheGMと協力して、それぞれの国のローカルホストのデータベースを作成することを探しています。あなたは18歳以上で、高等教育を受け、野心的で、目標に向かって一生懸命働き、そして概していい人になる準備をしなければなりません！他の技術的なスキルや特別な経験は必要ありません。私たちはあなたが必要とする知識を提供し、あなたが正しい場所にあなたが必要なトレーニングと教材をすべて持っていることを保証します。
あなたがこれを完璧に思えると思うなら、遅らせないでください。詳細については、customerservice @ thegoldnemoon.comまで電子メールでお問い合わせください。 TheGMがあなたにぴったりだと思う理由と、私たちの関係が相互に有益であると思う理由を説明するカバーレターを添えてあなたの履歴書を送っていただければ幸いです。
TheGMの扉は、この世をより幸せでより良い場所にするための、優しくて明るいすべての人に開かれています。
あなたからの連絡を待っています。
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AirBnBの販売方法を変える6つの質問
地元のホテルの宿泊客があなたのAirBnBについて知っていたら？
Airbnbは今あなたがあなたの予備の部屋を借りることを可能にします（そして簡単にします）。あなたはあなた自身の起業家のベンチャーや仕事を日中忙しくしているかもしれませんが、これはほとんどの人が利用していない素晴らしいビジネスチャンスを表します。それについて考えてください - あなたはあなたの近くのホテルを毎日収容していると思いますか？さて、あなたはプライベートガーデンを望むあなたの素敵な予備の部屋を何人知っていると思いますか？おそらく、ありません。彼らがそれについて知っていれば、いくつのホテルよりあなたの宿泊施設を選ぶでしょうか？おそらく、かなりの数です。それで、問題は、どうやって彼らがそれについて確かめることができるかということです。
正しい質問は「どこで」ではなく「どのように」です
簡単な答え - それは簡単です。あなたがする必要があるのは、ホテル自体が宣伝しているのと同じ場所にあなたのリストを配置することです。しかし、どこでこれができるのですか？ Booking.com？残念なことに、その構造とそれが機能する方法はあなたがプラットフォーム上であなたの部屋をうまく宣伝することを可能にしません。 Airbnbは正反対をする：彼らは主にあなたのようなホストと短期の休日の使用料に関心があるのでそれらはホテルのリストを含まない。 Wimdu.comは永遠になくなっており、近い将来には再登場しないでしょう。 9Flats.comはBooking.comに買収され、Wimduと同じ方法で終了しました。
新人からの新しい機会
絶望しないでください。幸いなことに、いくつかの人が行っている間、他の人たちは彼らの代わりをするためにステップアップしています。 TheGM、thegoldenmoon.comでは、ホテルの横に広告を掲載できます。この新しいプラットフォームでは、カテゴリの境界がない物件の宣伝が可能です。これは、AirBnB、ホテル、そしてあなたが考えることができる他のすべてのカテゴリーを含むすべてのタイプの旅行宿泊施設が一つの便利なリストの傘の下で宣伝されることができることを意味します。これは、新しい顧客に到達することを可能にするまったく新しいアプローチであり、まさにあなたが前に買う余裕がなかったものです。
それで、それはあなたのAirBnBにとって正確にはどういう意味ですか？
近くのホテルの宿泊客が滞在する場所を検索すると、素敵な部屋のリストがその横にある検索結果に表示されます。今、ゲストは彼らが最も好きなものを見て、比較して、選ぶことができます。それ以来、それはあなたがすでに提供しているサービスとおもてなしの証明であなたのゲストを感動させるのはあなた次第です。あなたが以前のゲストから受け取ったレビューが良くなればなるほど、あなたの部屋はホテルのそれよりも好まれる可能性が高くなります。しかし、最も重要なことに、これはあなたがこれまで達成できなかった市場に到達することを可能にします。
そしてこれは表面を傷付けるだけです。現在のホリデー予約プラットフォームの限界を克服し、あなたの機会を広げるTheGMによって提供されるいくつかの利点があります。
ここで購読して、それらの厄介な4％のサービス料を節約する方法、あなたのリストのための完全な説明をつくりだす方法、注意を引くタイトルを書く方法。
#newhostingを使用して同僚とあなた自身のアイデアを共有してください
いつものように、片方の頭はいいのですが、もっと頭がいいです！
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