Clear Benefits 2: Intangibles
TheGM’s game-changing concepts.
Welcome to the world’s largest pool of hosts so far to enter the short-term rental market. We have 80 short-term accommodation categories rentals presented on a single platform, free to advertise and earn many other benefits.
This is not just another replica of existing platforms masking
“Freedom-happiness-sense of identity” - this is how we see things and how we will achieve it
- Risks to business sustainability exerted by
monopoly of the few
To thrive, your short-term rental must be sufficiently independent
This is what the short-term rentals business model looks like now: a rental unit- online booking engine- end customer, making it difficult for hosts to control the external supply of end consumers- guests. While there might be a certain percentage of returning guests loyal to your business, or guests obtained through your own website, most come through advertising on booking platforms. Attempts to change it are most likely to end up failing due to marketing complexity, time, and resource-consuming features. Thus, this dependency grows at a disturbing rate as does the number of instances where such dependency has a strong negative impact on businesses.
Diminishing dependency through spreading your advertising across many booking platforms might be one of the answers. It might considerably add to the sustainability of your rental business. Thus, having a new advertising platform covering all rental categories should reduce the excessive
- Making booking platforms to compete for YOUR rental
Having
Introducing competition between booking platforms and not between the hosts: that is the key
- It’s time to put interests of hosts first
For too long the travel industry was built around the listings, destination, guests, and booking platforms themselves. The idea was that you, as a host, will have no choice but fit somehow around it. In fact, the idea had been around for so long that it became the norm. What we are doing at Thegoldenmoon.com is a gradual shift towards fuller satisfaction of needs of all involved categories.
What this means in real terms:
TheGM is a company created by hosts. Our efforts as a business are aimed at creating the best possible environment for hosts, giving them more power, ensuring their security, meeting their needs, and ensuring fair treatment. By creating surroundings where the host can thrive, feel secure, protected, with interests met and resolved issues, we are creating for them the best possible environment to allow them to stay fully-focused on serving their end customers- the guests. This is TheGM’s game-changing concept.
We aware, that some of the above will be hard to achieve and others will forever remain a moving target. That is why our next new concept is the TheGM Society- the place where you can be supported by like-minded TheGM members.
4. Society of New Travellers: beauty coming from within
“Of course, we have to give guests a good trip, easy booking, wide choice; maximise host’s profit and security. But there is something that goes deeper and is more important for us as a society. This is not only about looking at or providing
Think about
We believe everybody must think about and decide what joining TheGM Society might mean for their rental business. It would be great if you could share your opinion with us others in the Society.
5. 5-star Guest’s Service: yet another notion
At TheGM, we will completely transform the guest’s online experience by providing a 5-start online service for guests. Any guest who gets in touch with TheGM will be treated
What this means in real terms:
This has a variety of important implications for both professional and non-professional hosts.
For hotels: because the bookings occur in an environment completely separate from the hotel, it makes it impossible for hoteliers to own their guest’s experiences end-to-end. The 5-star service option ensures hotels that even the most exaggerated expectations of their guests will be met.
For hosts: it is hard to overestimate the importance of enhanced guest satisfaction transferable into higher profits for your rental, higher ratings on social media, better online user-generated content, higher credibility/favourability of